CLUB CULTURE

Club Culture is a weekly youth music show presented by 2 of the coolest DJ’s in Mzansi today, DJ Fresh and Euphonik. The show aims to celebrate dance culture as expressed through music, the players and its followers. More excitingly the show will provide viewers with an insider’s perspective of the club scene by featuring a range of hot spots and talent across Mzansi.

“We have always maintained that SABC1 is not just about television but is also a serious player within the youth cultural space. Club Culture affords us the opportunity to play that role as we bring to our viewers the hottest and latest beats straight from the dance floors locally and abroad,” says Vukile Madlala, the Channel’s Publicity Manager. “We encourage our viewers to tune in to the new show as it captures a variety of elements to cater for the broad needs of dance-music lovers everywhere,” she adds.

“Club Culture has been a long time coming and only SABC1 could have done this justice,” comments DJ Fresh and Euphonik. “Finally dance music has a home on SABC 1 Mzansi Fo Sho!.”

“We look forward to seeing Club Culture grow into a significant platform, because it will truly become a multisensory experience from television to events to content downloads. We also want to finally display the depth and range of talent in Mzansi,” said Tumi Rabanye for Bonngoe Productions, the tv show’s production company.

Key segments within the show include: Top 5 tracks of the week, hottest international and local Music Videos; exclusive videos created weekly for the show, capturing the essence of the hottest tracks on the dance floors. The Event Report ‘Club Culture Style’ will show audiences where the vibe is. DJ 101 will provide up and coming Dj’s hot tips. Finally because South Africa is such an influencer in the dance scene Club Culture will profile local talent that is bubbling under, as well as feature a Celebrity DJ, Producer, or Artist from the dance scene.

Beyond television Club Culture will utilize a multiple platforms to interact with audiences and to push the music, including: New Media (website, active face book group, twitter, you tube uploads); Radio (partnerships with relevant stations); Downloadable Mobile Content (including the exclusive music video, behind the scenes content, entertainment industry 101 = education & aspiration); Activations (large-scale national events) and, Merchandise beginning with Club Culture t-shirts soon to launch.  .